The New Economist
No Result
View All Result
  • Home
  • News
    • Analysis
    • Human Trafficking Features
  • Gossip
  • Life & Style
  • Opinions
    • Editorial
    • Columnists
      • Ikebesi Omoding
      • Isa Senkumba
      • Ramathan Ggoobi
    • Letters
  • Business
    • Corporate
  • Airlines
  • National Parks
The New Economist
  • Home
  • News
    • Analysis
    • Human Trafficking Features
  • Gossip
  • Life & Style
  • Opinions
    • Editorial
    • Columnists
      • Ikebesi Omoding
      • Isa Senkumba
      • Ramathan Ggoobi
    • Letters
  • Business
    • Corporate
  • Airlines
  • National Parks
No Result
View All Result
The New Economist
No Result
View All Result
Home Business

Africa should learn Europe’s soccer marketing strategy

byLetter to The Editor Sunrise
January 26, 2020
in Business, Sports
0
uganda cranes team

uganda cranes team

152
SHARES
1.9k
VIEWS
WhatsAppShare on TwitterFacebook

Recently,  Liverpool manager, Jurgen Klopp, has highlighted the issue of African players who have contributed a great deal to the European leagues. It comes in the wake of the African soccer tournament that is scheduled to start this month. When that happens, it will interfere with the soccer leagues in Europe.

All of them have important players in their ranks. Klopp is right to be worried because if you take away the likes of Sadio Mane, Mo Salah, Wilfred Ndidi or Pierre Merrick Aubameyang, you literally destroy the performance of those teams. What is even worse is that the owners of those clubs,  the fans and a variety of businesses are now dependant on those players and what they do to attract clientage. There is a lot of money involved – in billions of dollars.

Because of their playing ability, the African players are now an important business attribute of those clubs. African soccer administrators should be at the forefront to learn what makes those clubs tick, instead of them depending on kickbacks from exporting players to Europe. African players could embellish African clubs, instead of being exported to Europe.  In that instance, the money, too, would come to Africa.

It is a wonder that, we in Africa, are not able to see this and market it accordingly! The Americans , Chinese and Malysians have seen it.

Ibrahim Mukasa

Abaita Babiri

Comments

comments

Tags: eplUganda

Related Posts

Minister Kabanda Moots for Exchange, Development Programs with Iran
News

Minister Kabanda Moots for Exchange, Development Programs with Iran

bySunrise reporter
May 13, 2022
0

Minsa Kabanda, the Minister for Kampala metropolitan affairs has requested for exchange programs including skilling programs, urban to urban meetings...

Read moreDetails
Head of ICRO mourns Slain Palestinian journalist

Head of ICRO mourns Slain Palestinian journalist

May 13, 2022
Group of 18,000 blood donations  contribute to stability of blood supply in South Korea

Group of 18,000 blood donations contribute to stability of blood supply in South Korea

May 12, 2022
Why Ham Built White House in Uganda

Why Ham Built White House in Uganda

May 10, 2022
Pan Africanists celebrate International Quds Day, Show Solidarity With Palestinians

Pan Africanists celebrate International Quds Day, Show Solidarity With Palestinians

April 30, 2022
HWPL Members Clean Kalerwe Market in Promotion of Safety and Hygiene

HWPL Members Clean Kalerwe Market in Promotion of Safety and Hygiene

March 27, 2022

Recent News

HOCW’s Dr. Bolingo launches ‘Unlock the Mind’ Book

HOCW’s Dr. Bolingo launches ‘Unlock the Mind’ Book

January 24, 2024
EC urged on civic education as  2021 electoral season hots-up

Justice Byabakama retains EC top job

January 11, 2024

Site Navigation

  • About us
  • Our Staff
  • Careers
  • Contact Us
  • Support

The New Economist's major concentration is on Ugandan and East African affairs, politics, and business, but it also includes regular sections on science and technology, books, and the arts.

© 2024

No Result
View All Result
  • Home
  • News
    • Analysis
    • Human Trafficking Features
  • Gossip
  • Life & Style
  • Opinions
    • Editorial
    • Columnists
      • Ikebesi Omoding
      • Isa Senkumba
      • Ramathan Ggoobi
    • Letters
  • Business
    • Corporate

© 2024